11 Jul 2016
Starwood set to debut Four Points by Sheraton brand in Tanzania with two hotel signings
From the Africa Hotel Investment Forum in Togo, Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) today announced that it will introduce its booming Four Points by Sheraton brand in Tanzania with the signing of Four Points By Sheraton Arusha and Four Points by Sheraton Dar es Salaam. Together both hotels will add more than 230 rooms and significantly expand the brand’s presence in East Africa.
“The entry of Four Points to Tanzania is a milestone addition to our rapidly growing footprint in Africa and reflects the strong traction the brand has gained in the region,” said Michael Wale, President, Starwood Hotels & Resorts, Europe, Africa and Middle East. “Tanzania has long been on travelers’ bucket list and Four Points by Sheraton is reinventing travel by offering guests exactly what they need while on the road.”
Owned by Union Trust Limited, the historic Arusha Hotel founded in 1894 will be rebranded as a 108-room Four Points by Sheraton after completion of an ongoing renovation. Arusha acts as the major tourist gateway to the Serengeti Safari circuit and Mount Kilimanjaro. Set within three acres of tropical gardens, Four Points by Sheraton Arusha will offer guests a peaceful getaway located only a few kilometers from the famous Clock Tower in Arusha, known to be the Center of Africa.
Also a conversion from an existing independent hotel, the 126 room Four Points by Sheraton Dar es Salaam is owned by New African Hotel Limited and is located in the central business district of Dar es Salaam, close to the docking area known as the “Harbor of Peace.” Dar es Salaam is a gateway to Zanzibar and other exotic islands of the Zanzibar Archipelago as well as to the Northern Safari territories.
Both hotels will offer modern rooms as well as food and beverage options including an all-day dining restaurant and a pool bar. Guests can also experience the brand’s signature Best Brews™ program featuring local beers at the lobby bar and lounge – the ideal spot to watch sports matches and unwind with friends and colleagues. Other hotel facilities include a fitness center, an outdoor pool and flexible meeting spaces. Both hotels will provide all of the brand’s defining elements including the signature Four Points bed, free bottled water in all rooms and suites, fast and free Wi-Fi throughout the hotel, and an energizing breakfast with fresh coffee that helps guests start and end the day right.
“The Four Points brand has the largest global pipeline within Starwood’s portfolio of brands,” said Neil George, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Africa & Middle East. “With two Four Points by Sheraton hotels currently operating in Africa and eight more in the pipeline, the brand is enjoying great interest from developers across the continent. These signings underpin Starwood’s conversion-friendly approach and our ability to convert hotels within a short amount of time as we strive to maximize value for our partners and create experiences for our guests.”
Four Points has proven to be a global hit with its distinctive identity and ability to meet the increasing demands of the modern, everyday traveler. The brand recently announced it has crossed the 200th hotel milestone.