Partner, AviaDev Consult, powered by MIDAS aviation
Rebecca is a partner at MIDAS Aviation, providing market intelligence, data and strategic advice to the industry. She brings considerable and deep understanding of what drives demand for air travel to the projects she undertakes and has worked on hundreds of projects for clients involving market analysis, air service development and traffic forecasting.
Formerly head of IATA’s forecasting and consultancy team, Rebecca has also been instrumental in the development of a number of industry performance benchmarking tools in the areas of traveller views of airports, on-time performance and connectivity. She has also worked for Vancouver Airport in their business development team and before that for two major US carriers in their business planning areas.
With an MBA in Marketing, Rebecca also works with clients to assist the marketing of aviation products and services, contributing from the development of value propositions through to the regular creation of marketing content. She provides commentary on current developments in the aviation sector and has written numerous white papers and articles for OAG on industry developments, including The Pursuit of Punctuality, From Punctuality to Loyalty, Great Expectations – Lifting the Lid on OTP, The Fight for Global Markets and The Big Five – Disruptive Strategies for African Aviation. She has also written about African connectivity and the state of visa openness in Africa for AviaDev.