Press Release

03 Mar 2014

Hotel Partners Africa Launches Recruitment Service

PRESS RELEASE: For immediate distribution

DATE: Monday 3rd March 2014

Hotel Partners Africa Launches Recruitment Service

Hotel Partners Africa (HPA), the new consultancy formed by four pre-eminent consultants to the hotel industry in Africa – Trevor Ward and Vernon Page of W Hospitality Group, Mark Martinovic of Hotel Spec and David Harper of Leisure Property Services – has signed a partnership with Johannesburg-based Elevation Personnel to provide recruitment services to its clients.

This move follows a research report from W Hospitality Group, a founding member of HPA, which revealed that 320,000 new jobs would be created in the hotel industry over the next three years.  Of these, over 80% will be employed by just 10 global brands, Hilton, Carlson Rezidor, Accor, Marriott, Starwood, Louvre, IHG, Kempinski, Mowenpick and Rotana.  The countries in North Africa are all creating jobs while in sub-Sahara Africa the countries with the highest demand for new hotel staff will be, in order, Nigeria, Ghana, Angola, Ethiopia,  and Uganda.

HPA plans to compare its research into the demand for hotel jobs, which can be taken down to the detail of numbers of staff needed in specific roles, location by location, with a market study by Elevation Personnel, currently looking at the supply of staff and wage rates from city to city across Africa.  HPA believes this coordinated analysis will give it a deep insight into the hospitality employment maket that will give it a competitive edge in sourcing talent.

HPA CEO, Vernon Page, said: “From working with clients on their hotel development projects in Africa, it has become absolutely clear to us that finding, training and retaining good people will be both critical to their success and a major challenge.  Therefore, as part of our strategy to be turnkey advisers, we sought out a new partner with a first class reputation in hospitality recruitment.  What drew us particularly to Petra was her focus on corporate culture and client service and her experience working in tourism and hospitality prior to starting Elevation Personnel.”

Under the terms of the agreement, Elevation Personnel will provide all recruitment services needed for HPA clients and in return HPA will  market recruitment services as part of the services provided by HPA.


Petra Devereux, Managing Director, Elevation Personnel (pictured) said: “I am delighted to be teaming up with Vernon,Trevor, Mark and David.  In the Hotel industry, they are all well-known and highly regarded so I expect they will be able to effect many useful introductions to senior hotel executives all over Africa.”

The founders of Hotel Partners Africa will all be attending the Africa Hotel Investment Forum (AHIF) in Nairobi at the end of September, where they will be actively debating the rapid expansion of hospitality on the Continent and the implications for employers.  They will also be present at the International Hotel Investment Forum (IHIF) in Berlin, taking place on 3-5 March, where they will be available for further discussion and media interviews.


Notes to Editors

About Hotel Partners Africa (HPA)

HPA is a new consultancy formed by four pre-eminent consultants to the hotel industry in Africa – Trevor Ward and Vernon Page of Lagos-based W Hospitality Group, David Harper of Leisure Property Services (UK) and Mark Martinovic of Hotel Spec (South Africa and Dubai).  Together they are offering their clients an unparalleled range of services throughout the life-cycle of a hotel venture in Africa, from feasibility & market studies, valuations, sourcing funding & finance, development management and procurement, to personnel recruitment, asset management and sales.

About Elevation Personnel

Elevation Personnel was founded in 2009 by Petra Devereux. Following her early career in Construction, Project Management, Tourism and Hospitality, Petra saw a gap in the market for a personalised and articulate Recruitment service across a broad spectrum of industries, which pro-actively takes the time to understand exactly what their clients requirements are, as well as their culture and business in order to best identify and recruit the most suitable candidates. Elevation Personnel has developed a reputation for such a service to its existing clients and aims to continue to expand on this solid foundation into Africa and abroad.

Further Information

For further information including comprehensive data tables, interviews and high resolution images, please contact: David Tarsh on +44 (0) 20 7602 5262, +44 (0) 7770 816 070 or email: